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BSBA PROGRAMS
Upon successful completion of the BSBA program, graduates will demonstrate:
1.ÌýÌýEffective business writing and presentation skills.
2.ÌýÌýAnalytical skills to research, analyze, integrate, and derive conclusions from complex information.
3.ÌýÌýThe ability to work effectively in teams.
4.ÌýÌýProficiency in general business knowledge.
5.ÌýÌýProficiency in knowledge from individual major fields.
Ìý Ìý Ìý5.1.ÌýÌýBSBA graduates with an Accounting major will demonstrate proficiency in Accounting knowledge.
Ìý Ìý Ìý5.2.ÌýÌýBSBA graduates with a Finance major will demonstrate proficiency in Finance knowledge.
Ìý Ìý Ìý5.3.ÌýÌýBSBA graduates with a Management major will demonstrate proficiency in Management knowledge.
Ìý Ìý Ìý5.4.ÌýÌýBSBA graduates with a Marketing major will demonstrate proficiency in Marketing knowledge.
Ìý Ìý Ìý5.5.ÌýÌýBSBA graduates with a Pharmaceutical and Healthcare Business major will demonstrate proficiency in knowledge from the required Pharmaceutical and Healthcare Business courses.
Ìý Ìý Ìý5.6.ÌýÌýBSBA graduates with a Public Relations major will demonstrate proficiency in Public Relations knowledge
Ìý Ìý Ìý5.7.ÌýÌýBSBA graduates with a Sports Management major will demonstrate proficiency in Sports Management knowledge
6.ÌýÌýKnowledge of the context of international business as well as sensitivity to culturally diverse situations.
7.ÌýÌýStrong ethical and values-driven decision-making skills.
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MASTER OF SCIENCE IN ACCOUNTING (MSA)
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Ìý1. Preparation for career advancement and professional certifications.
Ìý2. The ability to research, analyze, integrate and communicate complex information through the use of technology in order to facilitate a higher level of management decision-making.
Ìý3. The ability to apply sophisticated analytical, creative and critical thinking to enhance their independent problem-solving skills.
Ìý4. In-depth knowledge in areas of forensic accounting and auditing.
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PUBLIC RELATIONS
Upon completion of a degree in public relations, graduates will be able to:
1. Demonstrate an appreciation of the ethical and social responsibilities of public relations practitioners and organizations, as well as the approaches available for resolving ethical dilemmas.
2. Demonstrate an understanding of public relations history including key time periods and pioneers in the field of public relations, as well as firm grasp on worldwide current events.
3. Have a working knowledge of the role of primary and secondary research in public relations and the ability to apply appropriate research methods.
4. Demonstrates an ability to utilize an effective and strategic communications plan that includes research, planning, implementation and evaluation.
5. DemonstrateÌýappropriate and effective written communication using discipline-relevant formats (APA and AP styles) correctly.
6. DemonstrateÌýunderstanding in current technology and its use, able to adapt to rapid changes and advancements.
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SPORT MANAGEMENT
Upon completion of a degree in sport management, graduates will be able to:
1.ÌýPossess well-rounded entry level skills.
2.ÌýUnderstand the different segments of the sports and recreation industry.
3.ÌýRecognize the relationship that exists between sport and various elements of society.
4.ÌýUnderstand the basic business structure of sport and recreation.
5.ÌýRecognize basic problems facing managers of sport and recreation facilities.
6.ÌýEmploy positive interpersonal skills.
Gain valuable practical experience under professional supervision.