A cell phone screen with various social media and Apple apps.

葫芦影业鈥檚 Public Relations Student Society of America (PRSSA) chapter is hosting its annual one-day social media workshop on Friday, March, 22, 2024 in 葫芦影业鈥檚 McIntosh Center Ballroom. The workshop will be from 10 a.m. to 4 p.m.

This workshop for professionals and students will feature eight sessions to choose from and a keynote address by Amy Hertsenberg, associate director of media at Dooley Social Studio. Titled 鈥淎I-Powered Digital Mastery: Transforming Social Media Strategy & So Much More,鈥 Hertsenberg鈥檚 presentation will focus on unlocking AI鈥檚 potential and how it is reshaping the digital marketing world. She will explore how AI enhances insights, automation, and personalization, enabling businesses and organizations to thrive in the digital age.

The price is $150 per professional or $100 per additional professional from the same employer. The price for Ohio Northern faculty/staff member is $50 and $35 per student. Lunch at the University鈥檚 dining hall is included with registration. The registration deadline is Tuesday, March 19. To register and for more workshop details, visit /camps-and-events#social-media.

Additionally, participants will have the opportunity to learn from many other social media experts at the workshop during the four blocks of break-out sessions throughout the day.

For more information about the 2024 Social Media Workshop, please contact Alisa Agozzino, BA 鈥01, Ph.D., APR, associate professor of public relations, at 419-772-2054 or at a-agozzino@onu.edu.